From the Information Age to the Human Age: Business is Evolving

Our guest blogger today is Hilary Corna, Founder of the Human Processes Continuum with the mission of humanizing business. Hilary is the former Kaizen Senior Executive Office for Toyota Motor Asia Pacific in Singapore where she served as the first female Toyota had ever hired in Asia-Pac Operations managing kaizen operations. Hilary is also a Bestselling Author and worldwide speaker. 

Over the past decade, we’ve built systems that are dehumanizing. Business leaders and companies learned processes from the industrial age, attempted to convert them to the information age, and, in turn, became disconnected from the people who built and continue to build the business.

How many times have you been told, “the system won’t let me do that” in airports, over the phone, or in another situation? We overprocess so many aspects of our lives that people feel detached from the very systems they are responsible for running.

This is a problem we face in the Human Era… but there are ways to overcome it.

I believe we are in the midst of the next great evolutionary leap in business. The next great evolutionary leap is from the information to the human age. This leap requires leaders to upgrade their thinking—their minds. Technology isn’t the leap. Technology is the catalyst for the leap. The leap is humanization.

The Human Processes Continuum (HPC) creates human-centric processes to show companies how to keep their people for life. This is accomplished by leading from the inside-out with an experience mindset. First, discovering what gaps existing in the employee’s experience; second, analyzing what customers are lacking; and third, how society experiences the business.

HPC reflects a blending of empathy and contemporary business practices that produces profound, sustained results. Taking its own advice, the model is designed to be human, and no two companies will find the exact same solution. Each solution is as unique as the business that discovers it.

While HPC utilizes the same tools for all businesses when conducting initial consulting, those tools simply serve to facilitate the process by which each business discovers its solution(s) to become more of the business it was meant to be.

Let’s get one thing straight: HPC is not the end-all be-all for identifying and applying business solutions. These human processes cannot be cut and pasted. And technology, whether it be AI, Machine Learning, Chatbots, the next best CRM software, are all just tools to support the process. Every process is still a human experience.

HPC’s primary focus⁠—transitioning to human-centric processes within business⁠—becomes increasingly relevant every day, and companies like Shake Shack, USAA, and Starbucks showcase the benefits of humanizing business by putting their employees first and intentionally implementing long-term strategies and decisions.

The old style of management principles no longer works, and business leaders are losing A-player talent to competitors every day. We have created the most productive workforce in the world that is the least engaged. To evolve in this Human Era, companies must adapt their processes to have a human perspective.

About the Author:

Headshot Hilary SM

As seen on NBC, ForbesWoman, Upworthy and The New York Times, Hilary Corna is the Founder of the Human Processes Continuum with the mission of humanizing business. She is the former Kaizen Senior Executive Office for Toyota Motor Asia Pacific in Singapore where she served as the first female Toyota had ever hired in Asia-Pac Operations managing kaizen operations. Hilary is a Bestselling Author and her memoir, One White Face, is now being adapted into a screenplay. Hilary has spoken and presented at General Motors, Coca Cola, State Farm, The United Nations, TEDx, and to over 300 colleges worldwide. Hilary serves on the President’s Advisory Council at Elon University, is a Leadership Facilitator for the Coca Cola Scholars Foundation and a Notley Foundation Fellow. Hilary regularly volunteers for the Texas Blood Bank, The Prison Entrepreneurship Program, and Vipassana Meditation Research Institute. Hilary studied at Kansai Gaidai University in Osaka, Japan, and at Elon University in North Carolina. She speaks conversational Japanese, resides in Austin, Texas and is represented by Talent Bureau. Get to know her better at www.HilaryCorna.com. Follow her on social at @HilaryCorna and watch a clip from her recent talk here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s